Mission

There was a time when the Internet was fully decentralized and open. Anyone could publish content on the Web without having to rely on a specific service provider. Anyone could consume information from the source without having to use Google, Facebook or any other federated identity accounts providers. The playing field was equal and fair to all.

Over the past 20 years the Internet has changed. From an open and decentralized to a closed, centralized and controlled one. Everything is monitored, tracked and analyzed now.

Theoretically the Internet is still decentralized. On paper no one owns it all but in practice it is siloed and taken over by a few big tech landlords Google, Facebook, Apple, Amazon and the few major CDN providers that control most of the pipes on the Net. Those companies would not have been where they are now if they did not provide great products and service, without innovating when they had to! But times change and "Don’t be evil" becomes "Data mining enterprises"; "Connects you with people" becomes "Stalkerware" and you, the human being, are treated like a test subject without a consciousness. One slogan is still relevant today but in a different way "We care about your privacy".

Our digital lives are becoming much more precious. They are not just a convenience for us anymore. They are our real lives, our real selves! The gatekeepers of the Web will do the best they can to take over our digital identity; we to be siloed in their walled gardens; we to feel small and insignificant!

It is dangerous to be alone in the Web. But you are not! Let’s go on an adventure together and keep us safe in the digital world. This is our mission, this is our manifesto.

Manifesto

1. We are not alone

We are netizens. We care for our privacy on the Web. Our digital rights are human rights. We are billions of individuals.

2. Challenge the gatekeepers

"Seamless experience", "Connected ecosystem" those are all shiny PR buzzwords to trick us into vendor lock in. The Internet was designed to be interconnected from the beginning. Convenience does not mean sacrificing interoperability and our freedom of choice. We are conscious people. We have a choice to use what we find best fit our needs.

3. Our data is our own

We decide how and where our digital life and identity is stored and protected. We are the only one that can decide when, what and with whom could be shared. No one can stalk us and lurk in the shadows for the breadcrumbs of our digital footprints.

4. Protect what is precious to us

We will protect what is precious to us viciously. We would not give up on what is our own.

5. Born to surf free

We know what we are looking for. We are reasonably intelligent and we do not need smart assistance to point us to what is important for us. Data, as all human beings, must be free.

6. Speak freely the F* words

The Future is bright and Free. Freedom is not just a word from the history books…
and to the digital oppressors - F*!